If you run your own business, you’ll
already know that networking is more than a ‘nice to do’ – it’s an
essential. Networking can be one of the
most effective ways of developing new contacts, sharing ideas and promoting
your business. But it’s not an exact science and because of this, it’s often
left more to chance.
So what are the obstacles? Why do we put off networking? Well, lack of time
is usually one of the main reasons cited, along with the knowledge that
sometimes it can feel a little uncomfortable and at worst, appear self-indulgent.
So how can we make networking an
easier and more acceptable use of our time and ensure we benefit from this essential
tool for business or career development?
1. Make networking a habit. Develop a
networking plan to increase your networking activity and stick with it! Go for
small, achievable steps. For example - updating
your social networks weekly; attending a networking event every quarter; writing
a monthly blog; or contacting clients you haven’t worked with for 6 months. What you do and when you do it should be
designed to give you realistic and regular actions. Having routine habitual commitments
to networking will make it more of a process rather than an ad-hoc activity.
2. See what you can do for others. Actually, this is one of the most rewarding
aspects of networking. Can you use your
contacts to help and connect others? Maybe it is as simple as introducing one
of your clients to a supplier you use or vice versa. How can you support
someone in your network by praising their work or just by listening to an issue
they are working on? Whatever the outcome, always think about how you can help
others. Once you get into this way of thinking,
it may surprise you that others are only too pleased to return the gesture.
3. Be yourself.
People
can tell when you are genuinely interested or whether you are giving them the ‘cold
sales patter’! Whether it’s writing
blogs, sending emails or meeting people face to face, just be yourself and
reflect in all these forms of networking, your own unique personality. Avoid
selling and telling! Remember to be a good
listener, ask open questions. A positive
and genuine communication style will help develop trust and interest; key
ingredients for business relationships to grow.
Happy
networking!
